Finetwork - Reconnect with the internet
The internet is f*cking amazing. But no data provider was really giving internet culture the love it deserved.
That was the key insight behind "Reconnect with the Internet" — the new brand platform we launched with Finetwork.
It gave us the chance to roll out a TV campaign in co-creation with digital artists, curated a meme exhibition, and even turn a livestream into an OOH ad.
Streaming Billboard
Instead of doing a traditional OOH ad, we turned an ad media into entertainment media.
— a live brand OOH activation designed to avoid the "skip this ad" moment.
The campaign delivered 470k interactions and 5.9M impressions.