Joma - The Story Of An Advert
For its 50th anniversary, JOMA’s Retro 367 — first hitting the streets in the ‘80s — got a full ‘80s revival.
The ‘Ochentero 367’ campaign reunited original creatives, used vintage techniques, and dropped a 10-minute doc,
The Story of an Announcement, premiering at Madrid’s iconic Vía Láctea. Sometimes, the best way to move forward is to change as little as possible.