BBVA - Our real footprint
They say you can't change what you don't measure.
They say you can't change what you don't measure.
So, to launch the new carbon footprint calculator in the BBVA app, we visualized for the first time what the real footprint of a Spanish citizen looks like, leaving a literal mark on the planet.
So, to launch the new carbon footprint calculator in the BBVA app, we visualized for the first time what the real footprint of a Spanish citizen looks like, leaving a literal mark on the planet.
Client
Client
BBVA
BBVA
Year
Year
2021
2021
Agency
Agency
PS21, Madrid
PS21, Madrid
Role
Role
Creative Copywriter
Creative Copywriter
Other Projects
Other Projects
9:12 AM
GMT +1
© 2026
9:12 AM
GMT +1
© 2026
