KFC - Breaded Cars
When a Saharan sandstorm hit Spain, instead of cars covered in orange sand, we saw breaded cars.
When a Saharan sandstorm hit Spain, instead of cars covered in orange sand, we saw breaded cars.
We reacted in real time with a promo asking all our fans to write our logo on their cars and claim free chicken, turning the sandstorm into a social storm.
We reacted in real time with a promo asking all our fans to write our logo on their cars and claim free chicken, turning the sandstorm into a social storm.
More than 1000 breaded cars became KFC ads within 24 hours.
More than 1000 breaded cars became KFC ads within 24 hours.
Client
Client
KFC
KFC
Year
Year
2022
2022
Agency
Agency
PS21, Madrid
PS21, Madrid
Role
Role
Associate Creative Director
Associate Creative Director
Other Projects
Other Projects
9:12 AM
GMT +1
© 2026
9:12 AM
GMT +1
© 2026
