Beefeater Light - Bad reviews
In Spain, if you go out and don’t drink like everyone else, you’re asking for judgment.
In Spain, if you go out and don’t drink like everyone else, you’re asking for judgment.
So when Beefeater Light launched with half the alcohol... the backlash came quickly.
So when Beefeater Light launched with half the alcohol... the backlash came quickly.
We embraced the criticism and made it the heart of the campaign.
We embraced the criticism and made it the heart of the campaign.
Client
Client
Beefeater
Beefeater
Year
Year
2021
2021
Agency
Agency
PS21, Madrid
PS21, Madrid
Role
Role
Creative Copywriter
Creative Copywriter
Other Projects
Other Projects
9:12 AM
GMT +1
© 2026
9:12 AM
GMT +1
© 2026
