Mastercard - Kit Beats

Kit Beats is a product design and brand activation that connects the heartbeats of both parents and kids, letting them share an unforgettable moment: walking onto a Champions League pitch with their idol.

Kit Beats is a product design and brand activation that connects the heartbeats of both parents and kids, letting them share an unforgettable moment: walking onto a Champions League pitch with their idol.

What began as a one-off campaign in 2019 is now a permanent brand experience across Europe.

What began as a one-off campaign in 2019 is now a permanent brand experience across Europe.

Client

Client

Mastercard

Mastercard

Year

Year

2018

2018

Agency

Agency

MRM//McCann, Madrid

MRM//McCann, Madrid

Role

Role

Creative Copywriter

Creative Copywriter

9:12 AM

GMT +1

9:12 AM

GMT +1