KFC - No Auto
Even though people love KFC in Spain, they weren’t really using KFC Drive-Thru. One day, we received after refusing service to a group of customers who showed up -not in a car- but on horseback.
Even though people love KFC in Spain, they weren’t really using KFC Drive-Thru. One day, we received after refusing service to a group of customers who showed up -not in a car- but on horseback.
That same week, we reacted in real time by launching KFC No Auto: the first exclusive, free menu for anyone who didn’t come in a car, available for 72 hours only.
That same week, we reacted in real time by launching KFC No Auto: the first exclusive, free menu for anyone who didn’t come in a car, available for 72 hours only.
With just one tweet, over 5,000 people show up at KFC Drive-Thrus across the country in the most creative vehicles, many of them homemade built in record time.
With just one tweet, over 5,000 people show up at KFC Drive-Thrus across the country in the most creative vehicles, many of them homemade built in record time.
Client
Client
KFC
KFC
Year
Year
2024
2024
Agency
Agency
MeMe, Madrid
MeMe, Madrid
Role
Role
Creative Director
Creative Director
Other Projects
Other Projects
9:12 AM
GMT +1
9:12 AM
GMT +1
