Líbero - Dirtiest Cup

When the 2022 World Cup was about to kick off, Líbero Magazine wanted to make some noise and advocate for fairer football.

When the 2022 World Cup was about to kick off, Líbero Magazine wanted to make some noise and advocate for fairer football.

So we teamed up with activist and artist Andrei Molodkin to create The Dirtiest Cup, a one-of-a-kind art piece made from Qatari crude oil.

So we teamed up with activist and artist Andrei Molodkin to create The Dirtiest Cup, a one-of-a-kind art piece made from Qatari crude oil.

We also rolled out a PR campaign to call out the most corrupt World Cup in history.

We also rolled out a PR campaign to call out the most corrupt World Cup in history.

Client

Client

Líbero

Líbero

Year

Year

2022

2022

Agency

Agency

PS21, Madrid

PS21, Madrid

Role

Role

Associate Creative Director

Associate Creative Director

9:12 AM

GMT +1

9:12 AM

GMT +1