Worten - Excellent Deal
Black Friday has turned into a battle between companies trying to advertise the biggest discounts (offers that, according to the OCU, are unrealistic in 99% of cases).
Black Friday has turned into a battle between companies trying to advertise the biggest discounts (offers that, according to the OCU, are unrealistic in 99% of cases).
At Worten, we decided to break away from this trend, explain why it happens, and come up with a creative alternative aligned with our values and strategy.
At Worten, we decided to break away from this trend, explain why it happens, and come up with a creative alternative aligned with our values and strategy.
That’s why we launched Excellent Deal, a Battle Royale on a public Excel sheet, where users who managed to stay on the sheet until the end would share the total budget of our campaign: €20,000.
That’s why we launched Excellent Deal, a Battle Royale on a public Excel sheet, where users who managed to stay on the sheet until the end would share the total budget of our campaign: €20,000.
Client
Client
Worten
Worten
Year
Year
2024
2024
Agency
Agency
MeMe, Madrid
MeMe, Madrid
Role
Role
Creative Director
Creative Director
Other Projects
Other Projects
9:12 AM
GMT +1
9:12 AM
GMT +1
